Infra to Insights: Unlock Data Potential to Drive Sales & Distribution Growth
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Maximize Your Sales: Proven Sales Growth Strategies for FMCG Companies in Emerging Markets
As we move further into 2023, consumer-packaged goods (CPG) companies in the emerging markets are challenged to meet growth objectives while concurrently addressing rising input costs.
Hence, the traditional value chain paradigm is shifting towards interconnected value networks or multi-enterprise collaboration networks that allows businesses to upgrade from individual applications like DMS, SFA, CRM, ERPs etc. & connecting them seamlessly to plug demand-supply gaps in near real-time and maximize fulfillment for achieving increased sales revenue & margins.
Tune in to this On-Demand Webinar session, in association with Consumex, where Sanjeev Srivastav, Senior FMCG Business Leader & Former Sales Director at Bel & Venkata K. Velugubanti, Solutions Director – TradeEdge at EdgeVerve, discuss the latest trends in the emerging FMCG markets and how digitally enabled & connected supply chain network help CPG firms gain real-time visibility into retail execution, multiply sales efficiency, and ability to respond quickly to product, services and information needs.
Key takeaways from the webinar:
Speakers
Sanjeev Srivastav
Senior FMCG Business Leader & Former Sales Director, Bel
Sanjeev Srivastav
Sanjeev is a senior level business leader with rich experience in setting up and scaling business, in the FMCG consumer food & beverage industry. Over the past 3 decades he has successfully scaled up business for brands like The Laughing Cow, Pillsbury, Haagen Dazs, Amul, Frooti, Nature Valley and Godrej across the country.
His focus has been to deploy growth strategies with a clear intent of improving market shares, growing profitability and ensuring sustainability, all with a view to deliver superior value to the stakeholders involved. These strategies have focused on new customer acquisition, GTM models and profitable revenue. He has driven new business models and taken brands into new categories, segments, geographies and verticals.
Venkata Krishna Velugubanti
Solutions Director, EdgeVerve
Venkata Krishna Velugubanti
With over 23 years of experience in Retail, CPG, Agri industry, Venkata have been managing end-to-end lifecycle for cloud-based SaaS/PaaS products to solve large-scale, critical business problems through appropriate IT strategy/solutions.
Venkata is currently responsible for driving Digital Transformation through Data, Analytics, Business Intelligence Tools for multiple markets. He is reimagining businesses by designing an innovative digital strategy through cloud-based platform solutions – by capturing the right insights and making them actionable. This translates into improved business operations, satisfied customers and leads to P&L goals achievement.