Gen-AI is beginning to transform the insurance value chain by driving more personalised customer experiences, cost savings, increased accuracy, enhanced productivity,and amplifying human potential in organisations. Gen-AI can automate processes for speed and efficiency, expand the capacity for data ingestion and processing, provide more meaningful data insights, and ultimately enhance insurer decision making.

While many insurers face end-to-end operational and productivity challenges like long queues, reduced underwriter productivity, inefficient submission processes, inefficient quoting and fragmented carrier and broker communication, Gen-AI offers solutions to heighten operational efficiency organisation-wide.

However, despite the power of Gen-AI, the insurance industry has been somewhat of a laggard when it comes to investing in AI. As Gen-AI technology continues to evolve its potential application will grow, how can companies address challenges such as balancing innovation with compliance, regulations, and data security, when it comes to seamless and secure implementation of Gen-AI? Also a critical question remains: Are insurance customers ready for Gen-AI?